Pricing / Melbourne / 8 minute read

What does a small-business website actually cost?

The useful answer is a range with visible assumptions. A website quote pays for a decision process, a designed system, production, testing, and a safe launch—not a number of pages dropped into a template.

Published 27 August 2026 / Prices in AUD

A practical starting range

Focused custom site

From $3,200 AUD

A smaller or newly established business with a clear offer and a focused page set.

Substantial business site

From $5,500 AUD

Deeper positioning, content architecture, editable content, or several service journeys.

Complex growth build

From $8,500 AUD

Commerce, migrations, integrations, advanced interaction, or an unusual customer journey.

These are Mirrory’s current starting points, not a market-wide price promise. Final scope depends on content, functionality, platform, access, timing, and delivery risk.

What moves the number

Price follows complexity.

Clarity: A settled offer and decision-maker reduce discovery loops. Unclear positioning takes real strategic work.
Content: Writing, photography, illustration, migration, and approval can be small tasks or the centre of the project.
Function: Bookings, commerce, memberships, calculators, integrations, and complex forms add design, build, and testing.
Scale: Page count matters less than how many genuinely different templates, journeys, and content systems are needed.
Risk: Legacy platforms, inaccessible accounts, data migration, compliance, and fixed deadlines create dependencies to manage.
Finish: Original art direction, detailed interaction, accessibility, browser testing, and performance work are skilled production time.

A quote worth comparing

Compare the responsibility.

The lowest number can be right when the scope is genuinely smaller. It becomes expensive when essential work is merely absent or pushed onto the client without being named.

A written scope, assumptions, exclusions, timing, payment points, and change process
Responsive design and development for the agreed browsers and devices
Accessible structure, sensible performance work, and technical search foundations
Testing, launch responsibilities, training, and a handover record
A clear account of what you own, what is licensed, and what remains recurring

Budget beyond the build

Keep the recurring costs visible.

Domain renewal, hosting, third-party software, fonts, stock assets, photography, email, maintenance, advertising, and ongoing SEO may sit outside a build quote. Ask which accounts are yours, which prices can change, and what happens if support ends.

Read the ownership guide